Bugatti tailored custom car program is the hyper-luxury Pimp My Ride

French supercar maker Bugatti has officially launched its Sur Mesure (or tailored in French) customization program by unveiling a one-off Chiron Pur Sport wearing vintage-inspired livery. According to Bugatti, Sur Mesure responds to an ever-growing demand for personalized Bugattis like the Chiron Les Legendes du Ciel and the Divo Lady Bug. Drawing inspiration from the Bugatti Type 51 racing car …